Mt. Juliet, TN - January, 2014
The Mapex Drum Company continues to move forward with their innovative product designs and creative ways for players to customize their rigs. The new Armory Series has a lot to offer in both categories.
Armory Shell Packs: Mapex started the design of Armory with the idea that players want to spend more time playing and less time tuning their drums. The result is the SONIClear™ Bearing Edge, which increases the contact between the drumhead and shell and allows the head to sit flat on the edge, this produces a stronger and more centered pitch and makes the drums remarkably easy to tune.
The increased contact also enhances shell vibration, making the tonal nuances produced by different shell materials more prominent. The effect of the Armory Hybrid Shell, which uses a blend of maple and birch, is increased brilliance and projection on the rack toms and a fatter and darker punch from the floor toms and bass drum.
"The drum manufacturing community hasn't paid a lot of attention to the importance of bearing edges over the years. Specifically, players have had a difficult time tuning their drums and making them sound good because the apex of the edge is too far to the outside of the shell and they can't get the drumhead to sit flat", states Mike Robinson, Director of Marketing for KHS America. "That frustration can lead to a lack of enjoyment and less time playing. The SONIClear™ Bearing Edge solves those issues and enables players to get a great sound even without much tuning experience. This is a truly significant breakthrough that all our customers will benefit from."
However, Mapex didn't stop there. They've taken design innovations found on their premium line of Saturn IV drums and brought them into the mid-range to enhance the performance of this gig-quality series. The SONIClear™ rack tom suspension system and floor tom feet increase overall resonance by preserving vibration in the shell and drumheads and preventing the loss of energy that can make drums sound choked.
Choose Your Weapon: And there's more? Yes! Mapex is introducing the Armory Snare Drum Series, which includes FIVE drums, each with their own unique sonic personality and look. Although all the drums will be available individually, Mapex is giving players the freedom of choosing which of the five Armory snare drums they want matched with their Armory kit via a "Trade in Program".
Every Armory shell pack includes an Armory "Tomahawk" 14" x 5.5" black plated steel snare drum, but players can swap that snare drum for any of the other 4 snare drums in the Armory line. Mapex isn't just throwing in a cheap snare with the shell-pack - they want to provide a serious snare drum that players will love and gig with, not store in the attic.
Tomahawk - The 14" x 5.5" 1mm Black Plated Steel shell has penetrating accuracy and long range projection. The focused power of its rimshot is devastating.
Daisycutter - With its 14" x 6.5" 1mm hammered steel shell; The DAISY CUTTER is a cannon that will rattle the walls. It's a high caliber drum that can be heard for miles around with its explosive sound.
Dillinger - It's fast, articulate, and responsive, THE DILLINGER will handle the most intense of musical assaults. The 14" x 5.5" 8-ply Maple Shell will open up with just a flick of the finger.
Exterminator - This drum is all about mass impact. With a 14" x 6.5" Birch/Walnut Hybrid Shell, THE EXTERMINATOR has a broad spread and a powerful attack that your band mates will feel in their gut.
Peacemaker - The pop and crack of this 14" x 5.5" Maple/Walnut Hybrid shell penetrates with each shot. THE PEACEMAKER will settle any disputes as to who keeps the best time in the band.
Armory Hardware: More? Really? The Mapex Armory Series Hardware line offers players a choice of three different finishes to complete their look: Black Plated, Black and Chrome Plated, and traditional Chrome Plated. Each piece in the line is packed with features and value, including a new double-braced leg shape that folds tighter for compact storage. Armory stands are heavy duty, extremely functional and available in packs or as individual pieces.